OPTION 1: Maximising the potential of a multigenerational workforce

10:40am – 11:05am BST, 18 June 2026 ‐ 25 mins

Room: Enterprise Hall 1

Breakout session theme: Benefits tech, data, design and strategy

Today’s workforce spans five generations—and each one brings its own values, vulnerabilities, and strengths. Drawing on brand-new insights from Barnett Waddingham’s latest research, Demographic Crunch The Generation Game: Maximising the potential of a multigenerational workforce, this session will: 

Session moderator: Sally Purbrick, Reward Experience Specialist, BT Group 

In association with Barnett Waddingham